The UNDR Story

Man and woman smiling outdoors near green trees, enjoying time on their property

Meet the Founders

Carson and Mari are naturally curious entrepreneurs with a passion for helping people explore new horizons for enrichment, information and just plain fun.

Carson is an Air Force Veteran with a Master’s Degree from Harvard University and a B.S. from the US Air Force Academy. Mari has a J.D. from Harvard University and a B.A. from Tufts University. Together, Carson and Mari bring a wealth of science and research experience to the UNDR adventure.

Hands using a trowel to dig soil in a garden, preparing for a soil sample test kit.

Remember The Beverly Hillbillies? In the classic black-and-white TV show, mountain man Jed accidentally fires his gun into the ground. The shot strikes oil, Jed becomes an instant millionaire, and the rest is sitcom history.

When UNDR founders Carson and Mari—who happen to be diehard Hillbillies fans—were getting ready to put their home on the market, they couldn’t shake the question of “what if…?” They scoured the internet for easy tools to assess hidden potential value in their land, but came up empty.

Out of raw curiosity, divine inspiration and a love of classic TV, the idea for UNDR was born. A small, family-owned and veteran-owned business providing unique and exciting experiences that help people everywhere gain a deeper understanding of the earth beneath their feet. Bring the whole family and start digging!

UNDR gives back

  • Your kit
    plants a tree.

    For every kit we sell, we plant a tree and support global poverty initiatives in partnership with Plant with Purpose.

  • We’re in
    business for good.

    Ten percent of UNDR’s profits go directly to helping people discover their own hidden potential and value through community organizations and non-profit initiatives.

  • Our labs
    keep it clean.

    Our laboratory testing methods reduce bio-hazardous lab waste by over 90% compared to conventional laboratories.

FREQUENTLY ASKED QUESTIONS

Will UNDR work in my yard?

Yes. UNDR tests are designed to analyze typical soil material from any geographic or geological region. This includes dense clay soils, sandy areas, rich fertile fields, dry dusty lands and everything in between. See our Sampling Instructions for spots people generally test based on what they are looking for.

Each test analyzes only the specific sample submitted and may not represent broader property conditions.

Is UNDR safe for kids?

UNDR can be a great all-family activity, and even supervised little kids can help. It’s important to follow soil sampling instructions carefully to get reliable results.

Never allow kids or pets to play or dig in areas where you suspect toxins or contaminants. UNDR testing does not determine health risks or safety. If you have concerns about soil safety, consult qualified environmental and health professionals before collecting samples or allowing contact with soil.

What if I want to test more than one area?

UNDR Premium and Plus kits allow you to analyze up to two different soil samples for specified components. UNDR basic kits allow you to analyze one soil sample. Please see individual product pages for specific kit inclusions. For larger-scale testing, we recommend purchasing multiple kits. Remember to document where you dig! If you’re not sure which kit(s) to purchase for your needs, contact us and we’ll be happy to help.

Each test analyzes only the specific sample submitted and may not represent broader property conditions.

What should I do if my report shows precious metals, oil or contamination?

UNDR kits are a fun and educational first step in understanding your land. In addition to data about your land samples, your report will include suggestions for reputable resources and ways to find professionals to advise on next steps.

UNDR provides an informational analysis of your specific soil sample only. Results are educational and do not constitute professional geological, environmental, legal, health, or safety advice. UNDR does not determine the presence of economically recoverable deposits, contamination, regulatory compliance, health risks, or property conditions. Consult qualified professionals, including geologists, environmental consultants, and legal advisors, before making any decisions regarding your property.

What makes an UNDR report different from a traditional soil test?

Traditional soil tests are built for agriculture and focus on a small set of nutrients. They tell farmers what to fertilize—not homeowners what they should know.

UNDR reports go much further—testing for over 90 different elements/substances and turning complex data into a clear, engaging, and easy-to-understand visual experience. Instead of just numbers, you get real insight into what’s in your soil sample and why you should care.