The UNDR Story

Remember The Beverly Hillbillies? In
the classic black-and-white TV show,
mountain man Jed accidentally fires
his gun into the ground. The shot
strikes oil, Jed becomes an instant
millionaire, and the rest is sitcom
history.

When UNDR founders Carson and
Mari—who happen to be diehard
Hillbillies fans—were getting ready to
put their home on the market, they
couldn’t shake the question of “what
if…?” They scoured the internet for
easy tools to assess hidden potential
value in their land, but came up empty.

Out of raw curiosity, divine inspiration
and a love of classic TV, the idea for
UNDR was born. A small, family-owned
and veteran-owned business providing
unique and exciting experiences that
help people everywhere gain a deeper
understanding of the earth beneath
their feet. Bring the whole family and
start digging!

Meet the Founders

Carson and Mari are naturally curious
entrepreneurs with a passion for helping
people explore new horizons for enrichment,
information and just plain fun.

Carson is an Air Force Veteran with a Master’s
Degree from Harvard University and a B.S. from
the US Air Force Academy. Mari has a J.D. from
Harvard University and a B.A. from Tufts
University. Together, Carson and Mari bring a
wealth of science and research experience to
the UNDR adventure.

UNDR gives back

  • Your kit
    plants a tree.

    For every kit we sell, we plant
    a tree and support global
    poverty initiatives in partnership
    with Plant with Purpose.

  • We’re in
    business for good.

    Ten percent of UNDR’s profits go
    directly to helping people discover
    their own hidden potential and value
    through community organizations
    and non-profit initiatives.

  • Our labs
    keep it clean.

    Our laboratory testing methods
    reduce bio-hazardous lab waste
    by over 90% compared to
    conventional laboratories.

FREQUENTLY ASKED QUESTIONS

Will UNDR work in my yard?

UNDR tests are designed to analyze typical soil material from any geographic or geological region. This includes dense clay soils, sandy areas, rich fertile fields, dry dusty lands and everything in between.

Each test analyzes only the specific sample submitted and may not represent broader property conditions.

Is UNDR safe for kids?

UNDR can be a great all-family activity, and even supervised little kids can help. It’s important to follow soil sampling instructions carefully to get reliable results.

Never allow kids or pets to play or dig in areas where you suspect toxins or contaminants. UNDR testing does not determine health risks or safety. If you have concerns about soil safety, consult qualified environmental and health professionals before collecting samples or allowing contact with soil.

What if I want to test more than one area?

UNDR Premium and Plus kits allow you to analyze up to two different soil samples for specified components. UNDR basic kits allow you to analyze one soil sample. Please see individual product pages for specific kit inclusions. For larger-scale testing, we recommend purchasing multiple kits. Remember to document where you dig! If you’re not sure which kit(s) to purchase for your needs, contact us and we’ll be happy to help.

Each test analyzes only the specific sample submitted and may not represent broader property conditions.

What should I do if my report shows precious metals, oil or contamination?

UNDR kits are a fun and educational first step in understanding your land, and are not intended to provide professional advice. In addition to data about your land samples, your report will include suggestions for reputable resources and ways to find professionals to advise on next steps.

UNDR provides an informational analysis of your specific soil sample only. Results are educational and do not constitute professional geological, environmental, legal, health, or safety advice. UNDR does not determine the presence of economically recoverable deposits, contamination, regulatory compliance, health risks, or property conditions. Consult qualified professionals, including geologists, environmental consultants, and legal advisors, before making any decisions regarding your property.

What makes an UNDR report different from a traditional soil test?

Traditional soil tests are built for agriculture and focus on a small set of nutrients. They tell farmers what to fertilize—not homeowners what they should know.

UNDR reports go much further—testing for over 90 different elements/substances and turning complex data into a clear, engaging, and easy-to-understand visual experience. Instead of just numbers, you get real insight into what’s in your soil sample and why you should care.